Refine Your Domain Name

A good domain name is...

• short and sharp

• meaningful -- conveys a clear message

• easy to spell

• easy to remember

• unique, descriptive, and “you”

• solid, classic, not hokey

A good domain name ends in “.com,” “.net” or “.org.” These are well established, unlike some new entities -- “.tv” for example. When you are developing your domain name, think about your visitor’s mindset. Which name has the most credibility?

What about using a country ending like “.ca” or “.com.au”? Even if yours is a local business, you will sound more impressive with a .com/.net./.org ending. And your local business could easily add global income once your site is up and running.

I highly recommend “.com” as your first choice. (.info is another great choise mainly because it is far more cheaper than a .com if you are lack of capital)

Just before you register, think about expandability and brand. Generally, you should start narrow-niche and then expand when all goes well. And, as I said earlier, when the time does come to grow beyond “pricing,” you should not add “fulfillment” or “customer support” to your “pricing” site. You’ll dilute its Search Engine effectiveness, not to mention cloud the message to your visitors.

So give some thought to expansion now. Suppose that you decide upon “THEpricingadvisor.com.” Why not register “THEfulfillmentadvisor.com” and “THEsupportadvisor.com,” etc., now. Eventually, you’ll link them together through a master site called “THEmarketingadvisor.com.”

Registering domains is cheap. Why not lock them all in right now? That way, your expansion path won’t have potholes when the time comes for you to grow.

Register Your Domain Name

To register your domain name, you need the services of a registrar. There are zillions of them. If you are using one that makes you happy, stick with it. Otherwise, check out...

A comprehensive list of registrars...

http://www.icann.org/registrars/accredited-list.html

Now that you have found your perfect, “just right” Site Concept, consider the bigger picture. When you “finish” this, your first site, will you broaden the concept until you have your own mini-portal?

Or will you start a second, unrelated site?

All the necessary prep work for your affiliate business is finished. You finalized and registered your domain. The foundation is now secure.