Talk about a “field of dreams!” If you just simply build it,
your content site might as well be a cornfield in Iowa, visited only by ghosts!
Yes, it’s true. This course has shown you how to develop a
strong Theme-Based Content Site, completely loaded with high-profitability
Keyword-Focused Content Pages. These pages OVERdeliver to your human readers,
and at the same time, satisfy the Search Engines.
So you’re way ahead of 99% of e-business people on the Net.
You have created a diamond, shining brilliantly with terrific content. Does
that guarantee you success?
Sorry to say... nope! Why not? Because it’s just sitting
there, buried in the middle of that huge cornfield, that field of dreams.
What’s missing in order to turn your dreams into reality and build income
through content? Free, targeted traffic.
If you can't attract free, targeted visitors via the Search
Engines, you’re immediately at a huge disadvantage. That’s because you’re going
to have to pay to drive traffic to your Web site. While paying for supplemental
traffic can make sense for many online businesses, you definitely do not want
this to be your primary source of traffic. There are a number of reasons why
not…
1) Depending on your niche or topic, advertising can be very
expensive. It also prevents you from ever really owning your own business. When
you stop paying for advertising, your business disappears.
2) If you do not know what your ROI (Return On Investment)
is or exactly what each and every visitor is worth to you, advertising can be a
bit of a gamble. This is especially true for brand new sites that are still
feeling their way around.
3) Visitors who arrive from advertising campaigns recognize
that the relationship is purely commercial, and they expect to be pitched.
Obviously, they will have their guard up and will be more difficult to convert
into customers.
On the other hand, when you “get it right” at the Search
Engines, the engines will deliver more and more targeted traffic on daily
basis.
Take-home lesson?
Concentrate on ways that will consistently deliver the
largest amounts of lowcost, sustainable traffic. Don’t try to “do it all” right
off the bat.
OK. Let’s begin with the engines…
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Massive Free Targeted Traffic And Inbound Links In 15 Minutes From Google Using Free Google Tools.
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Work With The Free
Major Search Engines
The Search Engines will provide you with lots of traffic as
long as you work with them rather than against them. That requires some patience,
motivation, and a collaborative, WIN-WIN attitude.
The traffic-building process boils down to these actions...
1) Build an “on-page-optimized” Keyword-Focused Content
Page, one that delivers content that will “WOW” human visitors.
2) Submit that page to the Search Engines. If you don’t
submit your pages, you won’t get into a Search Engine’s database at all. And,
if you’re not in a Search Engine’s index, you’re invisible on the Net. Build
another Content page after you submit your page.
3) Check for each spider's visit. Continue to build more
Content pages.
4) Check for the presence of your page in each Search
Engine’s index (i.e., database). This can take anywhere from 6 to 8 weeks, or
even longer.
Uh, should I say it? Yes... Continue to build more Content
pages.
5) Evaluate performance of your page. You guessed it! Keep
building more Content pages.
It may take 2-3 months, but your efforts will pay off. You
will start to rank well for a few pages at one engine, and then more and more
pages at different engines. That success will grow as you continue to build out
your site’s content. And that can only mean increasing volumes, month-on-month,
of targeted traffic. This is the beginning of the snowball effect in action!
To sum things up...
Working with the Search Engines is essential. However, do
not allocate more than a half-hour per week to monitor SE performance.
The creation of quality relevant content always serves your
business best.
The engines merely (and naturally) serve their own interests
best by ranking your site highly. Now that we have the big picture of where we
are going, let’s get down to business…
Submit Your URLs
Submitting your site to the engines is a necessary task. If
you wait for the SEs’ spiders to find and index your entire site, you could
wait forever. Submission hastens the entire listing process along, and
guarantees your site doesn’t get lost “between the cracks.” Result? You gain
maximum and controlled exposure. The four major free Search Engines will
account, either directly through their own search services or indirectly
through partner sites, for about 95% of your traffic.
That’s right, just four!
What about the service I saw the other day offering to
submit my site to 1,000 Search Engines for $29.95?
Avoid these services like the plague. “Submit to all 1,000
Engines” services submit mainly to free-for-all links pages. They are totally
useless, and will do nothing for you but fill your inbox with an endless
barrage of spam.
OK, let’s begin the submission process. I’ve included each
SE’s current protocols here, but please double-check each one to ensure nothing
has changed in the meantime.
Ready? We’re off to the top of the list…
Track The Engines’
Spiders
Even after you do submit, some of the engines take weeks,
even months, to send their spiders over to your site to “bring back the
goodies.”
No problem. A real business takes time, unlike those
get-rich-quick schemes floating around on the Net. So while you’re waiting,
build more content pages and obtain some quality in-pointing links. These
efforts will hasten the listing process along.
How can you tell when a spider visits your site?
The answer is simple. Each SE’s spider has a name, which
shows up in your log files when it visits your site. For example, Google’s
spider is called “Googlebot”. Yahoo!’s is called “Slurp.”
So keep your eyes peeled for a visit from one of these
friendly little creatures in your log files. Although a spider visit does not
mean your page has been added to an SE index, it does mean that the SE has not
forgotten about you! Your site is probably queued for addition.
If you don’t see an engine’s spider within a certain amount
of time after submitting (varies for each engine), you can resubmit according
to each engine’s acceptable limits. Generally though, if you haven’t been
indexed and listed with 6-8 weeks, do the following…
1)Resubmit according to each SE’s protocols.
2) Build your link popularity. Quality in-pointing have a
credentializing effect. Without a few to validate your site, some SEs may be
hesitant to list you in their indices. If you have no links, and you can’t seem
to get listed, this is very likely the issue.
Even if you aren’t listed immediately, don’t lose heart.
Every new Web business has to go through the hassle of establishing itself with
the SEs. That’s true whether you have $100 to invest in your business, or
$10,000.
Check And Monitor
Presence
First, the good news… you’ve been spidered! That means
you’re in, right? Not necessarily. However, it does mean that the Search
Engines know about you. Yes, you are on their radar, but you may not yet be
included in the databases from which they draw their results. So that leads you
to your next mission… Monitor each engine to ensure it lists your pages. Once
your pages start showing up in each SE’s database, they are ready to be
delivered to an eager search audience.
Evaluate The
Performance Of Your Pages
At this point, your pages are spidered and indexed. But
there is one small catch. In order for people to visit your site, they must
find it first. Being indexed is not enough. Ideally, you need to have a Top 10
listing on a SE’s search results page to get any exposure at all. Most surfers
will not check out more than ten listings in their search for information.
Luckily, you are way ahead of the curve, and miles ahead of
your competitors due to this course. By building a comprehensive list of
niche-focused, profitable and “in-demand” keywords, your ranking potential gets
off to a roaring start and can only go upwards!
Now let’s see how you can evaluate the performance of your
pages…
1) Manually -- Surf to each SE, and search for each of your
KFCP’s Specific Keyword (just as a prospective visitor would). For example,
let’s use this keyword, “dangers of high cholesterol,” to illustrate. Check to
see where it shows up and in what position. Keep track of your results in a
simple database.
2) Automatically -- Use specialized software to automate the
evaluation process.
3) Through the use of log files -- Use log file analyzer
software (server or client side) to identify the keywords that people used to
find you. Check with your Web host to see what kind of online traffic statistics
they can provide. More than likely, though, they will not give the keyword
stats that you need.
Tracking your rankings can be a long and tedious affair. If
you’re not careful, it can eat into a lot of time. Instead focus your attention
on those efforts that will bring your affiliate business the best results, the
fastest.
To Tweak or Not to
Tweak?
Many Webmasters, experienced and otherwise, fall into the
trap of excessively adjusting or tweaking their Web pages in order to improve
SE rankings. (I use the term “tweaking” to refer to the constant
experimentation with keyword density and keyword placement in the various page
elements.) It is absolutely essential that you avoid the quagmire of Search
Engine Optimization (SEO), and focus instead on building your business.
Never, except in extreme circumstances, tweak your
low-performing Web pages. If a page isn’t ranking for its Specific Keyword,
don’t worry about it.
Follow the guidance outlined so far in this course and get
your on-page criteria correct. As you build pages, you might try experimenting
by increasing or decreasing keyword presence. But once you have optimized your page
as best you can, it's time to move on. Focus on creating new pages.
In the “good old days” (circa 1996-2001), the SEs were
relatively simple to reverse-engineer. Tweaking efforts were generally rewarded
with higher rankings, and an accompanying surge of visitors. Today, however,
it’s a different story altogether.
Due to the SEs’ increasingly complex ranking algorithms, and
a heightened focus on off-page criteria (which collectively form an important
indicator of human approval of a Web page), the practice of “tweaking” has
become a low-yield affair. The key to top rankings lies off-page (ex., credible
in-pointing links from recognized authorities in your field) and not on-page
with the manipulation of keyword densities.
Tweaking diverts you from more fruitful efforts -- the
creation of more optimized content, the acquisition of some credible
in-pointing links, the establishment of joint venture partnerships, building
some word-of-mouth buzz, and so on. Keep in mind that each new optimized
Keyword-Focused Content Page that you create represents another opportunity to
rank well at the SEs. I'm going to repeat that last sentence because it’s such
an important concept...
Each new optimized Keyword-Focused Content Page that you
create
represents another opportunity to rank well at the SEs.
What do you think an engine ultimately is going to prefer?
200 “Analyzed” pages that humans love or 50 pages that you've tweaked like mad?
Important Tip… We are finding evidence that the sheer size
of your site counts as an “off-page” criterion. The total body of your work
counts. It’s a waste of time to tweak your pages when the key to a top ranking
may lay off-page, not onpage. Trust the process. Build a content-rich site, and
deliver great information about the theme related topics (keywords) that your
brainstorming has found. Create Content, Content, and more Content. If you do
that, your pages will deliver all the off-page criteria you need!
Leave the tweaking to your competitors. Let them “fiddle
while Rome burns.” Your main priority is to build a vibrant, profitable
business!
But let’s suppose that not a single one of your pages is
ranking at the SEs for any of your keywords. Is there a time when tweaking your
pages is appropriate? Sure but please do run through this short checklist first
before you tweak…
1) Review your keywords. Have you targeted generic, highly
competitive terms (ex., health, travel, or worst of all, “Web marketing”)? If
you've done your research and brainstorming well, you should have a nice blend
of keywords -- from the more general, “bigger-topic” keywords (ex. “Anguilla”)
which are generally best used for a home page to a range of keywords
appropriately planned for TIER 2 and 3 pages (ex. “best Anguilla restaurants”).
Do not expect to rank highly for the most competitive
keywords at first. They will be the last to rank well. Generally, the most
focused, specific keywords will start ranking first. And that first trickle of
traffic, combined with securing a few inbound links, is what starts momentum
building.
OK, you have a good mix of keywords and over 20 pages, yet
not a single keyword is ranking yet. What to do?
2) Double-check that you heeded all the recommendations
outlined in this course. Assuming that you have and all is OK...
3) Build your site's link popularity by securing some
quality in-pointing links from related credible sites. (More on this in the
next section.) Still not ranking? Not even for your easiest keywords? Now's the
time for some tweaking... but do not tweak existing pages. It’s still not worth
it.
Instead, experiment as you build new KFCPs for easy
keywords. Add an extra keyword to your Title. Increase the keyword density of
your page copy. Vary the keyword prominence somewhat. Don’t be afraid to push
the envelope a bit -- add here, subtract there.
Every site concept sits in its own “microenvironment.” You
are not competing against every Web page in the world, just those in your
particular niche. So it may take a bit more or less to “find your sweet spot.”
Before long, you will begin to rank well. Stick to the
easier keywords and experiment until you do. It’s critical that you do not veer
away from...
Some businesses start the traffic trickle within a month’s
time. Others may take six months. Certain businesses take longer to mature in
the SEs. What does it matter? You are building a long-term business.
Simply keep doing what you are doing. Patience rules. Every
business has a hump stage... a period where you seem to be stagnating. But it
will pass.
Content builds authority with the SEs, garners in-pointing
links from Webmasters, and builds your credibility with your visitors. Every
newly optimized page offers another opportunity for top rankings.
Tweaking diverts you from creating new content. It is a
low-yield, timeconsuming process that derails your business, is frustrating,
and puts your focus on all the wrong things.
Your business is not SEO... it’s generating revenue from
something you know and love! ...
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