Click throughs occur when people click on a link on your
Theme-Based Content Site and leave it. (They don’t actually leave since you pop
open a new window for them!) We should actually call them “click outs” -- but
since the industry is used to “click through,” we're stuck with that term!
Click throughs earn you income. Why? Well, it all depends
where those click throughs are going...
• affiliate programs -- a percentage of those turn into
sales or leads (or whatever action your merchant-partner pays for).
• your own online store -- a percentage will buy, yielding
you a profit.
• your “order page” that sells an e-book or software that
you developed, or even your services.
• your Net auction listing.
To maximize click throughs, of course, you know that you
must create highvalue content that OVERdelivers what your visitors were looking
for. Blending “in-context” text links into your copy gets the click through.
Once you’ve done that, of course, you need a way to know
what's “getting the click”... and what’s not! And that’s where Click Through
Analysis comes into play.
In order to do “Click Through Analysis,” you convert your
regular OUTGOING links (i.e., links to your merchant-partners, your online
store, and your sales site) into special tracking links. When your visitor
clicks on such a link, she first goes to a computer program that records the
click and where it came from. Then the program sends the visitor to the
income-building site that you had specified.
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Ethically Spy on Your Site's Visitors, Increase Signups and Sales Conversions, Site-Usability, and Know Exactly What Your Visitors Want!
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Click Through
Analysis yields the following...
• total click throughs for all your ON-SITE links, as well
as for each ON-SITE link (i.e., on a link-by-link basis)
• “first-time vs. repeat” click throughs for the total of
all click throughs on all your ON-SITE links and also on a link-by-link basis.
In other words, has the person who is clicking on a link clicked on it before?
• and, of course, the clicks divided by the page views,
which gives you your “Click Through Rate” for all your links as a group, and
also on a link-by-link basis.
Excellent Click Through Analysis would even slice and dice
your click through analysis like this...
1) It would present you with link-by-link data, broken down
for every page that each link appears upon (in other words, if LINK A appears
on Pages 1, 2, and 3, it shows you how LINK A performed on each of those pages)
2) And it would present you page-by-page data, broken down
with the performance of every link on each page. (In other words, if Page 1
contains LINKS A, B, and C, it shows you how each of those links performed on
that page.)
And perfect Click Through Analysis would give you all this
data for any time span that you request!
Bottom Line?
With Click Through Analysis, you have an exact success rate
of every single ONSITE link. And that, dear reader, measures income... your
money.
You’ll know exactly what people are clicking upon and what
they are not. From that point, it’s just a question of building upon your
successes and fixing your weaknesses to maximize your income.
Click Through Analysis is as critical for your Theme-Based
Content Site as Click IN Analysis.
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