Another excellent but very occasionally used social
networking tool, LinkedIn has been unable to replicate the success of many of
its contemporaries. So there is no uniformity of purpose to which it is put.
Some use it for finding friends who share their common
interest, while some professionals use it as a podium to recruit people. Small
and medium business ventures use it for searching others who are in the same
practice. But again, used properly it has fantabulous prospects of promoting
your venture.
Very much like Facebook, the only point of difference that
LinkedIn displays is that it is more serious in its approach towards your life.
Just as in Facebook you would be involved in a lot of frivolous chilling out
like beating a celebrity hollow log; in LinkedIn you take a more serious look
at life. It serves as a strong runway for your life’s ambitions to take off
from. Three of its most cardinal benefits are:
BRAND CREATION:
The phrase is an extremely loaded one that speaks volumes
about you and also acts as a memento for your acquaintances to remember you by.
So what is it? It is that latent quality in you that never changes. Say, your
gait, or the way you dress or the unmistakable swishing of your hair when you
talk; the way you stay quiet when you become very thoughtful-------- in short
your brand is a mélange of all your idiosyncrasies that sets you apart, and
makes you who you are.
So when you provide your photograph in the LinkedIn column,
ensure that it expresses your goals in life. It can be a formal photo if you
desire to project yourself as a hot-shot pro; it can even be a clip of a
picture that you think best goes with the cause you are promoting (think about
the rooster on the Kellogg’s Corn Flakes overleaf.)
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The column that expects you to draft a summary about
yourself can be a veritable goldmine if written carefully; and the same
goldmine can collapse and choke your reputation if you try to misuse it. There
are two cardinal rules when dealing with this section. Don’t fake who you are
and be concise, to the point. If you are promoting acne creams, no one wants to
know whether you love pets or not.
Provide relevant data relating to your nature, whether—you
are the gregarious one, or a leftist in your political ideology or simply
whether you are a workaholic or not. These are the prized links that people
associate with you. Detail what is it that you would like to change n your life
and also your preferred mode of going about it.
And last but not the least; provide just as much information
about yourself that is a direct linkage to the aims that you have set for
yourself. Don’t irritate people with useless information that are not
associated in any way.
LIKE MINDS TO LIKE
MINDS EVER TEND, AN UNIVERSAL LAW:
LinkedIn is an amazing platform to discover loads of people
who may share an interest of yours that you thought was strange. You can find
groups of almost anything at LinkedIn; they can as varied as bird watchers,
knitting and crocheting addicts, food critics, travel maniacs, book worm, PTA
groups, almost anything under the sun.
Socializing with a group that you are in the same
intellectual parallel with has immense benefits when it comes to promoting your
product with all the new people. All that you do, is to go to the upper left
corner of your home page and click on the section ‘group’ and then you can
happily browse through the list of ‘fraternities’ who share very strange
interests and decide what suits you most.
Initially simply reply to their enquiries about your
whereabouts or hobbies or whatever question they pose for you; you can also
simply complement an aspect you found interesting in them. Slowly as confidence
builds up, you can get down interacting more freely.
PUBLICITY:
Remember the underlying objective of joining LinkedIn is to
promote yourself or the services that you have to offer and find takers for the
same. So don’t leave any stones unturned in your efforts to make your profile
look interesting and engaging.
Employ the requisite links that LinkedIn provides you with
to promote these ends. Upload a YouTube video that you have shot of yourself,
where you elaborate on the goals of your life, or explain what kind of a job
you are looking for and what qualities do you have to suit such a job profile.
LinkedIn is all about you, so you better ensure that whatever picture you have
drawn of yourself over there is extremely riveting.
You could also use the application that allows you to make
slide presentations that act as a flowchart to educate your visitor about who
you are, what your aims are and what are your short time goals. This forms for
extremely interesting viewing when contrasted with mundane scripting of
paragraphs on your home page. You can also use graphics and pictures to add to
the charm factor. Bullet points are also effective in keeping the attention of
your reader alive.
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