As a service seller, your #1 goal has to be the “sale” of
your service -- getting that first contact from your prospect. That’s perfectly
understandable. Even so, don’t discount the idea of affiliate marketing and its
potential secondary income. This DAY will highlight the affiliate monetization
model but keep in mind that you do have other models to consider…
Out of every 100 visitors to your site, it’s likely that
only a small percentage will follow through and contact/hire you for your
professional service. The others? Well, maybe they have slightly different
needs. Perhaps they are looking for a lower-cost option or they are “just
looking, thanks.” There may be any number of reasons why a visitor may not be
an ideal candidate for your service.
You could, if you wished, let those visitors proceed merrily
on their way. But why would you? After all, you worked very hard to get them to
your site, right? So why not make recommendations for niche-related,
non-competing products and/or services that may be more suited to the needs of
those visitors? That way, your traffic is not wasted. Instead, it supports an
additional revenue stream.
But there’s another bonus...
By offering links to non-competitive sites that provide solutions
for your visitors, your site becomes an even more valuable resource. This is
doubly true if your service is locally based and unlikely to be of interest to
anyone outside of an hour’s drive of your office.
• Ideally, you don't want to leave any money on the table.
Your visitor may not respond to your primary Most Wanted Response, but she may
be attracted to one of your secondary offerings.
• The key is to never be dependent on any one income source
-- “all your eggs in one basket” is a high-risk strategy. By diversifying, you
increase your revenue, stabilize your business, and take charge of your own
business destiny.
Grow a list of good merchants with affiliate programs that
have product lines that fit. Then choose the best ones and group them according
to high-profitability keywords. For example, you may want to investigate
Amazon’s aStore…
http://astore.amazon.com/
or eBay’s Editor Kit…
https://www.ebaypartnernetwork.com/files/hub/en-US/index.html
Write And Publish Your Own Outrageously Profitable Ebook(r) In As Little 7 Days
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