Position Your Service

You have just arrived at the most important part of your entire effort in using the Web to grow your service-selling business. Some of you may not have started one yet. And some of you may have a service business that you are looking to jump-start to higher sales. In any case, you really want to get going! And yes…

Your start will be delayed if you prepare everything before you begin. But once you have completed preparations, you’ll roar ahead. There’ll be nothing to repair or repeat once you launch. The few hours or so that you spend here in preparation will determine exactly how big your success will be.

Most people fail in any business because they don’t plan adequately. That’s three times as true for an Internet business and five times as true for what you are about to do. If you don’t take the time to position your service properly on the Net, nobody will find you... and you’ll be missing out on some fantastic opportunities.

-----
Write And Publish Your Own Outrageously Profitable Ebook(r) In As Little 7 Days
-----

PREpare, Not REpair

Think about how you want to spend your time. Benjamin Franklin’s words may keep you on track through these beginning DAYS… “By failing to prepare, you are preparing to fail.” What’s the best online approach for your service business? Simple. Follow this 3-step process...

#1) Position your service for success.

#2) Identify hundreds of HIGH-PROFITABILITY service-related keywords.

#3) Identify non-competing merchant partners to leverage an additional income

stream.

So many small businesses fail to start at the beginning with Content. Instead, they start at the end with Monetization.

They spend time and energy setting up a shopping cart and a merchant account or some other way of “collecting the money.” That’s putting the (shopping) cart before the e-horse of traffic. As we saw earlier, Monetization comes last. It’s the final result of doing everything else (C T P) correctly.

The hardest part, where 98% of small businesses fail, is in attracting Traffic, the visitors who convert, into income. Yet many start with the cash register! The solution? The only solution?...

Content >> Traffic >> PREsell >> Monetize

Follow the advice here and I guarantee you’ll find golden opportunities you didn’t even know existed!

If you position your service wrongly, if you develop the wrong theme to “tie-in” with your service, if you target the wrong keywords, and if you attempt to leverage your service business with the wrong complementary affiliate programs, if you start with monetization before you’ve built the content...

You’ll get the wrong results. That is, no results.

This section of the Service Sellers Masters Course focuses on setting the groundwork. It guides you past the barriers and hazards and sets you on the road that is right for you. Your road to success.

You are embarking upon a truly rewarding journey. Have no doubts -- this is “winnable” e-commerce. It’s totally under your control.

What you are about to read is likely a radical departure from what you have been doing. Take your time and read carefully... receive the key to becoming a Service Selling Master.

OK, enough “kung-fu grasshopper” stuff. Back to real-time preparation. You have already started your journey in the right direction by completing the first preparatory step...

STEP 1 Understand PREselling and its effect on Conversion Rates: Business Basics.

This step is the foundation for all future actions. There are three more prep steps to tackle as well...

STEP 2 Position your service for success!

Brainstorm several service-themed concepts, different angles that you can use to present your service. Discover the best “theme” that correlates with your service. Then narrow it down as tightly as possible so that it correlates to the service you offer, presents the richest keyword opportunities, and shows potential for secondary income streams.

Remember... It takes just as much time to build a low-potential business as a high-potential one. So invest the time now to maximize your returns later.

STEP 3 Develop HIGH PROFITABILITY theme-related keywords for your service.

Develop hundreds of possible service theme related keywords for your Site Concept, and then narrow them down to the ones with the most profitability. In other words, cast a Net (ahem!), over the Web to “catch” as many visitors as you can who will be interested in your service! Relax, it’s a snap once I introduce you to a few Net tools.

STEP 4 Plan your monetization models.

Sure, your #1 priority is to PREsell your service on your Web site and to get that initial contact with a targeted prospective client. However, you must expect that a certain percentage of your site’s visitors will not be interested in acquiring your services.

Maybe those visitors have different needs... maybe they are window-shopping... maybe they can’t afford you. Whatever the case may be, why let these visitors just “up and leave?” After all, you’ve worked so hard to get them to your site, right?

Develop partnerships with several reputable, non-competing merchant partners to help convert those who are not interested in your service. Create an e-book and sell it. Or choose other monetization models that are appropriate for your business…

And, there’s another wonderful bonus to this strategy… Partnering with non-competing merchants actually increases the value of your site -- as you provide even more solutions for your visitors!

A WIN-WIN result. “WIN” for your visitors. “WIN” for you.

If you decide to leverage profit through a secondary source of income, On that DAY, you will identify and select affiliate programs that excite you, fit your service theme, and leverage your income earning ability! Don’t rush through the prep DAYS. They are easy -- so it’s tempting to zoom. Don’t. Even though they are not difficult, they do require thoughtful consideration.

I hate to be a nag, but please remember… Building a profitable business is a process. Take as much time as necessary to do each DAY properly. There is no stopwatch ticking.

Some careful planning and fine-tuning will pay you big dividends down the road… down your road.

Now’s the time to nod, say “Yes dear,” and move ahead...