2013/07/03

Still too early to expect an increase in Gold demand


Gold hit by a perfect storm

The two main forces in gold demand are investment and jewellery. The rationale behind investment demand is linked to the massive liquidity injections from central banks, which, eventually, should lead to a broad deprecation of fiat currencies and a period of high inflation. But for months now, inflation expectations have remained subdued and, recently, the Fed has made it clear that it is on the brink of reducing its liquidity injections. Coupled with a recent rise in yields, the rationale to buy or hold gold has lost much of its attractiveness. On the other hand, jewellery demand, through its two biggest buyers, has also weakened. China's demand has declined along with its economic growth rate and the recent concerns about its credit conditions. Meanwhile, India's imports have been penalised by a sharp devaluation of its currency and by government restrictions to curb the private households demand for gold, which led to a current account deficit as a percentage of its GDP close to one of the highest of any big economy.

Don't catch a falling knife


While the demand for Gold for weddings or festivals is likely to remain strong, as it is deeply anchored in cultural traditions, it is unlikely to drive any sustainable recovery, especially given China's slowdown and India's current account deficit. Therefore, the more volatile demand coming from investment should be the key for a new phase of strength in gold. Looking at the chart, we would wait for a capitulation or a base formation before betting on a resurgence in investment demand, especially as gold positions are far from historical extremes. For the time being, the big key support area can be found between 1033 (March 2008 peak) and 1045 (February 2010 trough).
MIG Bank

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