Multi-media and Visuals
1. Do a screencast with Screenr of your product and share it
on your blog.
2. Show a step-by-step guide on how to do something in a
screencast, how-to video, or show the steps in a series of photos.
3. Create a music video for your company and post it on the
blog.
4. Share a cartoon or create an original one.
How-to’s and Tips
5. Write a how-to article. Give instructions with
screenshots or photos on the steps someone needs to take to do something.
6. Point out common mistakes in your industry and offer
solutions on how to fix or avoid them
7. Offer a list of benefits for doing something.
8. Share a list of some things to avoid.
9. Relate your how-to content to a current event or a
celebrity. Example: “5 _____ Lessons from Lady Gaga” or “What the Election
Teaches Us About ____”
Use Existing Content
10. Take the contrarian position. Find someone else’s
article that you agree or disagree with. Introduce your blog post with what you
specifically agree or disagree with it, and support your argument with a few
concise points.
11. Do a weekly or daily links-roundup of relevant news for
your community.
12. Find tips in other content, create a list of those tips
and give links to those articles as the sources.
13. Share an excerpt from an eBook or white paper with a
call to action to download it for the rest of the information.
14. Share an excerpt from an upcoming webinar with a call to
action to get the rest of the content in the webinar.
15. Share your slides from a recent presentation.
16. Share conference takeaways.
17. Do a round-up of last year’s/last month’s/last week’s
most popular posts.
18. Re-interpret existing content: Collect the top
motivational YouTube videos for your audience, top eBooks, top webinars or
infographics.
Incorporate Other Platforms
19. Create a Slideshare presentation of new statistics
related to your space and share that in a blog post. Tag the Slideshare
presentation with relevant keywords for your company to leverage SEO benefits
of the platform.
20. Ask a question on Twitter and share the results with a
Storify embed.
21. Collect Tweets from a webinar or conference hashtag,
show them off with Storify and offer your own takeaways in the blog post.
Research
22. Respond to industry research with your own perspective.
Offer a fresh angle to spark conversation.
23. Do a survey with Survey Monkey among your community
members and create an infographic based on the results.
24. Do a poll of your Twitter community with a Twtpoll or
your Facebook community with a Facebook Question and post the results on your
blog.
25. Do an in-depth case study about one company, or offer a
few examples of how other companies do something successfully.
Thought Leadership
26. Record an interview with an expert in your field and
post it to your blog.
27. Get experts to offer a tip and do a round-up of their
recommendations.
28. Feature guest posts from industry experts.
29. Publish responses to frequently asked questions about
your industry.
30. Create a list of trends to watch.
31. Compare and contrast: Different products, different
approaches, different companies, different people, different places, etc.
32. Do a review of other non-competitive products or
services that your community cares about.
33. Be a journalist: Be the first in your space to offer
industry takeaways about breaking news.
34. Explain what a current event or topic in the news means
for your industry or community. Example: “What ____ Means for ____.” “Why _____
Matters for _____.”
35. De-bunk common myths.
Make it About Your Community
36. Interview your favorite customer.
37. Post a Flickr slideshow of pictures from a recent event.
38. Run a contest and give away something relevant to your
community.
39. Ask for guest posts from community members.
40. If you have company news to share, talk about it in a
way that makes it about the reader. Example: If someone gets promoted, talk
about how why were successful. Inspire your audience.
41. Publish a post relevant to the current season or
holiday.
42. Outline the top practical use cases for your product,
service etc.
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