PREsell. Then, and only then, sell.
Formal writing training is not necessary. You just need an
easy-to-follow method and a few proven tools and strategies that work.
Building your online business by writing valuable content is
nothing magical or complicated. It does not require a special genetic gift…
it’s about providing the information your visitors are looking for. It’s not about
cutting-edge design, flashy graphics, bells and whistles.
Relevant content attracts and persuades. The right words
will turn a visitor into a customer. Great content persuades them that your
product or service (or those that you represent) is exactly what they need --
so they buy it. The wrong words, on the other hand, drive those surfers to your
competitor, never to return!
Anyone, regardless of who they are, where they live, what
they do, can be empowered to use the Internet to leverage their income-building
potential -- whether it is to build an e-business, grow an existing offline
business, or create a secondary income stream. You just need the right words,
the right process and the right tools, at an affordable price, to succeed.
Now, let’s shift gears to sales copy… writing to sell.
The key to successful sales copy is more than stringing a
few “power words” together, like this...
"Now, for a limited time only… If you act before you
take another breathe… blah, blah."
Sorry, there’s no magic formula that will bring you amazing
results. There’s something better, though. And here’s the flip side of hype,
which we also see so frequently...
"The Techno-Bauble is the result of 2 years of
intensive research into dynamoptic research into the paradigm shift of
the..."
Yawn, yawn, yawn. Click. You lost them.
Doesn’t anyone know how to persuade the way we do it in real
life? We persuade our spouses, friends, customers on a daily basis. Simple,
straightforward communication... with no hype.
Your words have to attract, appeal and guide your
reader-cum-customer smoothly and carefully to your source of income generation
(i.e., how you make money). Nothing more. Nothing less.
You can’t come “close” or “just about make it.” “Close,” as
you know, only counts in grenades, horseshoes, and dancing. You have to make
the sale or contract. Yes, even if you’re selling grenades, horseshoes, or
dancing lessons.
In the upcoming Chapters, you will learn how to make your
Web site’s content become your #1 salesperson... the smiling virtual body
behind the counter or stationed in the aisle.
There is no secret to writing good content that PREsells
persuasively and creates an “open-to-buy/hire” attitude in your visitors. If
you...
• really know your product or service (or the one you
represent),
• understand the difference between PREselling and selling,
• feel passionate about your business,
• and are motivated to succeed…
You can write great theme-based content that will lead a
PREsold visitor to a sale or contract. No “literary genius” is required.
The Netwriting Masters Course will help you fine-tune your
natural-born persuasiveness online, by mixing in some standard offline
copywriting techniques and some new e-techniques. You don’t need special
creative writing classes.
Yes you really can, and will, rivet your readers to their
screens and pull them cleanly through your site, right to your sales page (or your
particular incomeproducing source) where you close the deal... a seamless and
painless process to the end.
One small warning...
To be a good e-persuader/Net writer, you have to be willing
to make the effort. There is no magic wand or instant formula. It’s a wonderful
feeling when you see the power of your content as it persuades and builds
income.
Electrifying!
Ready to begin?
Sound the bell… Class is in session!
Stay tuned, we continue soon.
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