The truth is, there is no magic secret to online success…
just a winning formula. Drum roll, please!…
The winning formula for your business is built upon on this
essential “foundation strategy”…
Deliver valuable theme-based content on your Web site.
Quality theme-based content builds interested targeted
traffic, by providing information that your visitors are searching for and
tasty content to delight the all important Search Engines. Yes, you must write
to appeal to the engines as well. After all, they are how most people find
anything on the Net.
Simply put, your Web site must be a Win-Win-Win proposition
for all parties...
1) Your visitor
2) The Search Engines
3) You!
Surfers are looking for information and solutions. But they
usually don’t know exactly who or what can provide it. So they rely on Search
Engines to source possibilities that are worth their effort to visit. It’s
through the Search Engines (SEs) that you need to reach your visitors.
Search Engines use computer programs called spiders to go
out and bring your site back to its home (ex., the Search Engine’s database).
Another program (called an algorithm) decides whether your site or some other
site is more relevant to a search request for a certain keyword.
If a Web surfer searches for “salami,” then Google wants to
deliver the most relevant salami sites on the Net. If someone else searches for
“baloney,” then Google wants to give that searcher the most relevant sites for
that word... even (or especially in this particular case!) if they’re full of
baloney!
You must honestly convince each Search Engine that your page
is the most relevant for each keyword that you target and thus deserves a high
ranking. If you trick the engine, your success won’t last long, and when it
discovers the trick, it will ban you.
Why? The answer is not complicated.
The Search Engines are in business, too. Their product is
the quality of their search results. Help them make their product better and
they’ll love you. And, help the searcher, who is your potential visitor and
customer. Solve her problem -- deliver what she wants, in spades.
Satisfy the whole reason why she is doing the search. If you
do this, you add value to the Search Engine’s product. And they’ll love you for
it.
You must win, too, of course. How?
Succeed at the first two wins…
By delivering valuable relevant content to both your
visitors and the SEs. Remember, people use the Net to find information.
Information is contained in text. Compelling text is 1,000% more important than
fancy design. After all, if a fancy page has no substance, it delivers no
value. Quality content always does.
Try not to distract your visitors from the real goal of your
Web site... to get the click through to your monetization model (your order
page, or the site of the merchant that you represent, or your contact form,
etc). Reinforce through your style and content that you are indeed an authority
on your business – an expert that your visitors can trust.
Bottom line?
Relax. Focus on your visitors. Don’t try to get their
attention with bells and whistle.
It’s information that they want and need.
For example... let’s say that the theme of your site is
“golf.” Create lots of topical pages related to golf, including these
interesting topics…
• the Masters
• the British Open
• Tiger Woods
• etc., etc.
By writing about a niche that you know and love, the content
is easy. Taken all together, this tightly-focused site scores well at the
Search Engines for hundreds of golf-related terms. And that brings you lots and
lots of targeted traffic.
This site could easily grow to over 200 pages -- each page
focusing upon a different topic (i.e., a keyword-focused content page), each
one related to your theme. The net sum of all the information on all your pages
forms the themebased content of your site.
A Theme-Based Content Site is definitely the way to go --
the winning formula -- especially if you’re operating on a shoestring budget
and are interested in attracting free qualified traffic from the Search
Engines. Words (i.e., content) matter.
Your bottom line will be affected by what you say, how you
say it, and to whom you say it. That’s the way to “build income through
content.”
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